GOOD THINGS SHOULDN'T MELT
AKQA Future Lions Prompt: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
When thinking of a brand that has the confidence to fearlessly take on social good, only two names came to mind: Ben. And Jerry. Young people want to combat climate change, but they don't know how. Ben and Jerry's can give them an easy way to help that can make a big difference.
Big Idea: GOOD THINGS SHOULDN’T MELT.